There are advertising campaigns and then there are really f—king stupid advertising campaigns. Pistachio’s most recent campaign falls into the latter category.
Call me crazy, but when I think of pistachios one of the last things that comes to my mind is sex. Lucky for me, some nut job advertising executives are out to change that.
If you have been lucky enough not to see them, then you have missed some of the most bizarre and ridiculous advertisements to date. In an effort to overcome their declining sales from last April’s nationwide pistachio recall, the pistachio industry is fueling a fifteen million dollar ad campaign to rebrand their nuts as trendy and cool. How else do you make green nuts trendy and cool, other than marketing them with sex?
The campaign is more or less just a series of television commercials with borderline famous celebrities doing something lame followed by a sexually ambiguous tagline. The commercial that’s drawing the most attention stars America’s second favorite Alaskan: Levi Johnston.
Nothing about the commercial is subtle. In the commercial, Levi sports a lime green shirt that has an outline of the state of Alaska, It seems as if the ad execs did this to remind us all who the hell Levi Johnston is. If you are ignorant enough not to know who this f–ck nut is, then consider yourself blessed. Levi came out of nowhere in the fall of 2008, as the dude that impregnated Sarah Palin’s daughter. And if you are ignorant enough not to know who Sarah Palin is, then God bless your little heart.
Scope out the Levi Johnston Pistachio Ad after the jump: